Open to senior roles & select freelance
KRUSHNA PALWE · SENIOR VISUAL DESIGNER
Visual and brand designer in Pune.
I build identities and websites with character.
Brand systems and websites for B2B SaaS and technology teams. Select identity and packaging projects for skincare and consumer brands. Based in Pune, working remotely.
Open to senior roles & select freelance
SCROLL TO DISCOVER
BRANDS I’VE
DESIGNED FOR.
Find your starting point
01 / B2B SaaS & technology
Connect product identities, website pages and technical diagrams through a shared visual system.
Explore SaaS brand designIn-house example: Datamotive’s brand and website
Need a website redesign?02 / Skincare & consumer products
Build a consistent pack hierarchy across labels, cartons and product sizes, with production inputs agreed early.
Explore packaging designIn-house example: CITTA’s packaging range
Starting with the identity?01 / SELECTED WORK
Brand, website, packaging and information design. Open a project to see my role, design decisions and finished work.
One brand.
Three products.
Zero disconnect.
AI-assisted presentation mockup · Original packaging in the case study
AI-assisted presentation mockup · Original identity in the case study
Looking for a particular type of design?
View all projects & filter by disciplineINSIDE THE SYSTEM / DATAMOTIVE
Look under the finished work. These three views connect the structure, colour roles and production website.
A simplified map of the documented brand architecture. Typography, spacing and diagram rules hold the family together.
Read the system playbook ↗One visual language across three product stories.
A sample from the documented Datamotive palette. The role travels from the design file into the interface.
Explore the full brand system ↗Primary text & dark surfaces
Actions & active states
Page & section backgrounds
The production website shown in the Datamotive case study. Shared foundations carry into product storytelling and the responsive build.
View the complete case study ↗Build your own visual vocabulary.
Free tools & system playbooksPortfolio showreel · 2026
Brand identity, packaging and digital experiences.
A closer look at what I make.
Explore the thinking behind the work
Selected case studies03 / DESIGN SERVICES
My primary focus is B2B SaaS and technology: identity, websites and technical communication. I also take select identity and packaging projects for skincare and consumer brands. Explore the scope, process and relevant work.
Explore my services Visual & brand design in PuneLogos, colour, typography and guidelines for a coherent brand
Clear product pages, responsive layouts and a working website
Reusable design rules and templates for your team
A coordinated identity and website for a launch or refresh
Before you commission design
Practical guides for founders and marketing teams: choose the right scope, prepare your inputs and know what to ask before work begins.
Compare brand designers by relevant work, process, deliverables and handoff. A practical shortlist checklist for founders and marketing teams in Pune.
Read the guideA practical brand-design brief with questions on audience, applications, scope, feedback and handoff. Includes a free editable template and a worked example.
Read the guideDefine the pages, product story, technical diagrams, build ownership and launch checks before hiring a B2B SaaS website designer.
Read the guideWhere we can work together
Brand identity, packaging and website projects for teams in Pune, Mumbai and Bengaluru. We can review the work remotely, agree the scope and prepare the files your team needs.
04 / A LITTLE ABOUT ME
I’m Krushna. A literature graduate who found his language in design. Since 2019, I’ve worked across education, packaging, brands and enterprise technology.
Today, I lead brand and web at Datamotive. I’m as interested in how something works as how it looks — and I build what I design.
