Packaging & Label Design
For consumer brands preparing a product launch or extending a range. I design the pack layout, type hierarchy and visual system across labels, cartons and related formats. Approved product information and supplier specifications guide the artwork, so the identity works on a real pack as well as in a presentation.
By Krushna Palwe, senior visual designer. For skincare, food and consumer brands that need a clear pack hierarchy and a consistent product range. Based in Pune, Maharashtra. Available for remote projects with teams in Pune, Mumbai and Bengaluru (Bangalore).
01 / Problems
When this is the right project.
- Your product range has grown, but the packs no longer read as one brand.
- Customers struggle to distinguish sizes, variants or product types.
- The pack has too much information without a clear reading order.
- Approved artwork, supplier specifications and latest copy are scattered across files.
02 / Included
What’s included.
- Range and format review
- Inventory the products, variants, container formats, existing brand assets and supplied dielines.
- Pack hierarchy
- Organise brand, product, variant and supporting information for the agreed panel sizes.
- Visual direction
- Apply the identity through colour, typography and illustration or image placement appropriate to the product.
- Variant system
- Define what stays consistent and what changes across the agreed products and sizes.
- Artwork preparation
- Prepare approved layouts on supplier-provided dielines using confirmed print specifications.
- Review and handoff
- Coordinate artwork review, organise versioned files and provide the agreed exports for production.
Scope boundary: Graphic packaging and artwork only. Structural engineering, manufacturing and approval of product claims remain with your designated specialists.
03 / Process
How the work runs.
Stages overlap on real projects. They’re the order decisions get made in, not a rigid schedule.
- 01
Inputs
Confirm formats, approved product copy, brand files and the production contact.
- 02
Structure
Set the reading order and recurring layout before expanding the range.
- 03
Design
Develop the visual direction on representative products and actual dimensions.
- 04
Range
Extend the approved structure to the agreed variants and check them together.
- 05
Production
Review files against supplier requirements and agree the final approval and proof process.
04 / Relevant work
The evidence.
05 / Proof
Shipped, and checkable.
The CITTA case study documents 33+ packaging designs built on a repeatable pack structure.
CITTA Packaging case studyThe Eatovito case study includes packaging and marketplace assets, with the specific work shown for review.
Eatovito case study
Structural packaging engineering, manufacturing and regulatory approval are separate responsibilities. Product claims and required text must be approved by the brand’s designated reviewers. Presentation mockups are labelled.
06 / Questions
Asked before starting.
Do you design both skincare and food packaging?
My portfolio includes CITTA skincare packaging and Eatovito food packaging. Share the product, format and range so we can assess whether the brief fits my experience.
Can you create the physical container or arrange printing?
This service focuses on graphic packaging design and artwork. The manufacturer or printer supplies approved structural specifications; production procurement is not automatically included.
What do you need before starting?
Existing brand assets, product and variant lists, dielines or label dimensions, approved copy, supplier requirements and timing. Identify anything still pending so the sequence can be planned.
Does packaging design include regulatory approval?
No. I organise supplied, approved information in the artwork. Your designated product and compliance reviewers remain responsible for approving claims and required content.
Can you also design the marketplace listing?
We can discuss listing images or supporting communication as an additional scope. The portfolio includes Amazon listing and A+ content examples.
Related notes
Discuss your packaging.
Share your product range, pack formats and what is ready for artwork. Share what you know; missing inputs can be discussed together.
For skincare, food and consumer brands that need a clear pack hierarchy and a consistent product range. Based in Pune, Maharashtra. Available for remote projects with teams in Pune, Mumbai and Bengaluru (Bangalore).