A product family that feels connected
Shared foundations, product identities and practical guidelines for a brand that needs to work across more than one offering.
Brand design scope ↗Pune, India / Working remotely
B2B SaaS design.
From brand to build.
I’m Krushna Palwe, a senior visual designer helping software and technology companies connect their identity, product story and website. Based in Pune, available for remote collaboration with your team.
Where I can help
A website that explains the product
Information hierarchy, responsive page design and a working build, with technical visuals that support the story.
Website design scope ↗A system your team can keep using
Reusable design rules and templates, documented so the next campaign or product page can build on what is already working.
Visual systems scope ↗Evidence from complex products
At Datamotive, I connected three cloud products through a brand system, diagram standard and production website. The case study documents 16 foundations and shows how the decisions appear in the finished work.
At iSequalTo, a shared visual language and 400+ templates supported a library of 10,000+ vector graphics. That experience shapes how I approach repeatability: make the rules usable before increasing the output.
See the iSequalTo system ↗Working together across time zones
I work from Pune on India Standard Time (UTC+5:30). Share your team’s location and preferred overlap when you get in touch. We can agree on review windows, a decision owner and a handoff format before starting.
A useful starting brief includes your website, who buys the product, the problem you want the design to solve, the intended launch date and the people approving the work. You do not need a finished specification.
For a focused project, we first agree the scope and deliverables. For an ongoing role, we can discuss ownership across brand, marketing and web. Pricing and availability depend on that scope.
Start with the thinking
Read the multi-product brand playbook to see how I separate shared foundations from product-specific decisions.
Read the playbook ↗