Brand identity and logo design
A logo, colour palette, typography, visual language and practical brand guidelines. Useful for a new business, a product launch or an identity that has become inconsistent.
Explore brand identity scopeKrushna Palwe / Pune, Maharashtra
Brand identity & visual designer in Pune.
I’m Krushna, a senior visual designer working across brand identities, websites and the systems behind them. I help teams turn a clear idea into a consistent visual identity, then carry it through the places customers actually see it.
Based in Pune, India. Designing since 2019. Open to senior roles and select freelance projects, with remote collaboration available.
What can we build together?
Website design and development
Page structure, visual hierarchy, responsive layouts and a working website. My main focus is B2B SaaS and technology, with e-commerce experience shown in the BLANKSY project.
Explore website design scopeVisual systems and graphic design
Reusable templates, marketing collateral, product diagrams and rules that keep a team’s work consistent. My portfolio also includes packaging, print, retail and campaign design.
Explore visual design systemsThe work behind the services.
Datamotive
As Senior Visual Designer / Creative Strategy in Pune, I connected three cloud products through a shared brand system, technical diagrams and a production website. The case study shows the foundations and finished applications.
Brand system & SaaS websiteBLANKSY
A fashion brand identity and Shopify storefront, from wordmark and typography to product presentation and commerce. See how the same visual decisions work across the identity and the shopping experience.
Identity & e-commerceCITTA
My work as Senior Graphic Designer at CITTA, Lexicon Lifestyle in Pune included skincare packaging and print, retail and campaign communication. Explore the packaging systems and their real-world applications.
Packaging design Print, retail & campaignsPlanning a product launch? Explore my packaging and label design service for scope, production inputs and relevant work.
From the first brief to a usable system.
- Understand the problem. We review your audience, existing assets and the places where the design needs to work. For a refresh, this includes what should be retained.
- Agree on direction and scope. We define the deliverables, review points and decision owner before developing the visual direction.
- Design and test the applications. The identity needs to hold up on an actual page, pack or campaign, so applications inform the design decisions.
- Prepare the handoff. Final files, templates and guidelines are agreed as part of the scope, so your team can continue using the work consistently.
For Pune-based teams, we can coordinate reviews in IST. For remote teams, we agree on time-zone overlap and a shared review process. Read more about my experience and approach.
Before we work together.
Are you based in Pune, and do you take freelance projects?
Yes. I’m based in Pune, Maharashtra, India, and open to select freelance projects and senior design roles. I work on India Standard Time and am available for remote collaboration. Share your scope and timing so we can discuss availability.
Can you help with a logo or a complete brand identity?
Yes. We can scope a focused identity project or a wider system covering the logo, colour, typography, guidelines and key applications. The right scope depends on where your customers encounter the brand and what your team needs to produce.
Do you work only with SaaS companies?
B2B SaaS and technology are my current focus. My work also includes fashion identity and e-commerce, skincare packaging, food packaging and educational graphics. The case studies show the specific work I contributed; we can discuss whether your brief is a fit.
Can you support a brand manager or an in-house marketing team?
Yes. I can help turn a brand brief into identity guidelines, campaign templates, marketing collateral and website design. My current title is Senior Visual Designer / Creative Strategy at Datamotive, where I lead brand and web. For a brand management role, share the responsibilities so we can discuss the fit with my design and creative-strategy experience.
How much does a brand design project cost?
Pricing depends on the deliverables, number of applications, existing brand assets, review process and timeline. Send a short brief, your website and any budget range you have in mind. We can agree on the scope before a project starts.
Tell me what you’re working on.
Send your website, the problem you want to solve, the deliverables you have in mind and your preferred timing. For a role, share the job description and team setup.
Contact KrushnaBefore you commission design
A clearer brief.
A better starting point.
Practical guides for founders and marketing teams: choose the right scope, prepare your inputs and know what to ask before work begins.
How to Choose a Brand Designer in Pune
Compare brand designers by relevant work, process, deliverables and handoff. A practical shortlist checklist for founders and marketing teams in Pune.
Read the guideBrand Identity Design Cost: What Changes the Quote?
Understand what changes a brand identity quote: discovery, logo systems, applications, review rounds and handoff. Compare proposals using the same scope.
Read the guideBrand Design Brief Template for Founders and Teams
A practical brand-design brief with questions on audience, applications, scope, feedback and handoff. Includes a free editable template and a worked example.
Read the guidePackaging Design Brief: A Checklist Before Artwork
Prepare a packaging-design brief with approved dielines, variant lists, content owners, print requirements and proof checks before artwork begins.
Read the guideHiring a SaaS Website Designer: Scope and Handoff
Define the pages, product story, technical diagrams, build ownership and launch checks before hiring a B2B SaaS website designer.
Read the guideWhere we can work together
Based in Pune. Working with your team.
Brand identity, packaging and website projects for teams in Pune, Mumbai and Bengaluru. We can review the work remotely, agree the scope and prepare the files your team needs.