Krushna Palwe

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KRUSHNA PALWE

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Eatovito

Packaging and a nine-image Amazon listing built to win a three-second thumbnail.

1 listing system

9listing images

Eatovito Ragi Fusilli tube pack with cooked pasta
What's included: recipe book and four seasoning sachets
Role
Lead Visual Designer · packaging and e-commerce. Freelance.
Brand
Eatovito, a better-for-you label under bwp
Scope
Tube packaging, 9-image Amazon listing, infographics, recipe booklet, seasoning sachets

01 Problem

Three seconds on a phone.

Ragi Fusilli — pasta made with finger-millet flour — entering a “healthy alternative” category that all looks the same: kraft brown, hand-drawn type, vague farm-to-fork. The buyer is comparing eight products on a phone.

Win the thumbnail or get nothing.

The constraint

02 Thinking

Colour over minimalism.

Saturated red, orange accent
Borrowed from tomato cuisine, not health-food convention. The category is muted; this pulls the eye.
Cooked beside raw
The front face answers Amazon’s most common question — what does it look like cooked? — at first glance.
Fridge-magnet legibility
Nutrition and instructions built to be read on a phone, then again in a kitchen.

03 Execution

Pack, listing, collateral.

Nutrition panel per 100g and per serving, with RDA
Fig. 01Nutrition, per serving and per 100g, every value tied to %RDA.
Six-step illustrated cooking instructions
Fig. 02Cooking instructions: line icons drawn to match the pack pattern.

04 Outcome

Live, and legible at thumbnail size.

  • 9listing imagesHero, lifestyle, nutrition, ingredients, cooking, claims, contents, brand.
  • 1tube pack250g cardboard tube with pattern wrap.
  • 4seasoning sachetsCo-branded with bwp.

Food packaging teaches physical constraints digital forgets: a label has to read across an aisle and again under kitchen light. An Amazon listing adds one more — win the thumbnail.