Radix
A motion logo and reusable After Effects library carried across 10+ campaign videos.
1 motion library
10+campaign videos
Three published pieces, hosted on Instagram. Previews show each post’s public cover frame.
01 Problem
Every video started from zero.
A growing slate of campaigns — explainers, social cuts, promos — and no animated identity. Every video was built from scratch: slow, expensive, and inconsistent in timing, because nothing was shared.
02 System
Build once, reuse everywhere.
- Motion logo
- The anchor: an animated mark that opened every campaign.
- Reusable library
- Transitions, lower thirds, kinetic type and animated icons in one After Effects project.
- Built for change
- Swap a colour with one control; stretch a hold without breaking the timing; one set of easing curves across everything.
Motion at scale is a systems problem disguised as a creativity problem.
03 Outcome
Build once, open every campaign.
- 10+campaign videosOpened by the same motion logo.
- 1shared motion libraryTransitions, lower thirds, kinetic type and icons.