Greenleaf
An identity for an interior studio that turns Pinterest boards into rooms.
1 identity
4logo lockups
01 Problem
Quiet sophistication, everywhere.
The studio bridges the gap between aspiration and execution: clients arrive with boards full of rooms they love and no route to them. Its category defaults to minimal sans-serifs, beige and lifestyle photography — so much “quiet sophistication” that it reads as default.
- Homeowners
- Renovating or redecorating, Pinterest-led.
- Business owners
- Offices that need to signal seriousness.
- Developers & architects
- A reliable creative partner at volume.
02 Thinking
Stand exactly where you should.
Distinctive enough to escape the default. Disciplined enough never to perform.
03 System
One glyph, every surface.
- Logo system
- Primary mark, horizontal lockup, monogram and square avatar — each built for a specific surface.
- Palette
- Sea Green and Grayish Green as primaries, offset away from wellness greens; Sugar Plum, French Lilac and Umber as accents — colours found in real interiors.
- Typography
- Righteous for the wordmark; Poppins, humanist and full-range, for everything else.
- Pattern
- A geometric repeat built from the leaf glyph, reproducible at any scale: envelope linings, secondary surfaces, digital backgrounds.
- Imagery
- Mood direction across residential, commercial and hospitality work.
- Application
- Stationery suite, signage and digital guidelines.