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Collect Present

One seven-slot listing system, applied across seventeen Amazon listings and an A+ content set.

1 seven-slot listing system

17Amazon listings

  • Slot 1, main image: Product on white, compliant crop.
  • Slot 2, feature callouts: Three construction details, labelled.
  • Slot 3, size guide: Circumference, brim, fit — the returns question, answered.
  • Slot 4, audience: For him, for her, for everyone.
  • Slot 5, worn: The hat in context, at scale.
  • Slot 6, occasion: Parties, events, festivals.
  • Slot 7, brand panel: Collect Present, every colour of the West.
Role
Listing designer. Freelance.
Client
Collect Present · costume and western hats, Amazon US
Scope
17 ASIN image sets, A+ content, file structure and size audit
Production
AI-assisted image generation, art-directed and composited to one layout system

01 Problem

Seventeen listings, one thumbnail each.

Twelve colourways of one felt cowboy hat, plus sheriff, pirate and top hats — every listing needing a full image set, on a marketplace where the thumbnail is the storefront and a sizing doubt becomes a return.

Seventeen bespoke sets would drift. One system could hold.

02 System

Seven slots, every time.

  1. 01Main imageProduct on white, compliant crop.
  2. 02Feature calloutsThree construction details, labelled.
  3. 03Size guideCircumference, brim, fit — the returns question, answered.
  4. 04AudienceFor him, for her, for everyone.
  5. 05WornThe hat in context, at scale.
  6. 06OccasionParties, events, festivals.
  7. 07Brand panelCollect Present, every colour of the West.

Every listing runs the same order, the same type and the same callout logic. Only the product and its colour change.

03 Execution

Change the colour, keep the listing.

  • Yellow felt cowboy hat, main imageYellow
  • Black felt cowboy hat, main imageBlack
  • Brown felt cowboy hat, main imageBrown
  • Red felt cowboy hat, main imageRed
  • Hot pink felt cowboy hat, main imageHot pink
  • Pink felt cowboy hat, main imagePink
  • Purple felt cowboy hat, main imagePurple
  • Light blue felt cowboy hat, main imageLight blue
  • Green felt cowboy hat, main imageGreen
  • Orange felt cowboy hat, main imageOrange
  • Maroon felt cowboy hat, main imageMaroon
  • White felt cowboy hat, main imageWhite
Sheriff costume hat, main image
Fig. 01Sheriff hat.
Pirate tricorn hat, main image
Fig. 02Pirate tricorn.
Deluxe top hat, main image
Fig. 03Deluxe top hat. Same system, different silhouettes.

A+ content · five modules

A+ module “Your western look. Your color.”: four models in brown, black, red and pink felt cowboy hats
A+ module “The details that make the look”: felt finish, western crown, wide brim and adjustable chin cord, callouts on a brown hat
A+ module “Check your fit”: 24 in / 61 cm head circumference, 15 × 12 in brim, shown in four colours
A+ module “Adjust for a comfortable fit”: three steps to wear, adjust the chin-cord toggle and go

04 Outcome

Consistent at the shelf.

  • 17ASIN listingsCowboy, sheriff, pirate and top hats.
  • 119listing imagesSeven slots per listing.
  • 5A+ modulesDetails, fit, adjustment, occasions, colour range.
  • 12colourwaysOne layout.
Production note
Lifestyle scenes were produced with AI image generation, then art-directed and composited to the listing system.
Operations
A manifest of every source image, an ASIN-based folder structure and an image-size audit for upload.