RESUME & ABOUT Updated Q2 2026

Resume
& About.

6+ years across brand, UI, packaging, motion, AI-assisted production, and frontend. Self-taught since 2010.

BEST AT
Brand systems · Product UI · Frontend
CURRENT ROLE
Senior Visual Designer, Datamotive
HIRE FOR
Full-time roles · freelance projects
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Senior Visual Designer / Creative Technologist. Brand systems, product UI, websites, packaging, production workflows.

Started in edtech production graphics and video content. Moved into print advertising, packaging, and brand at scale. Now at Datamotive, I lead brand, website, TCO calculator, and digital / print output while keeping the work coherent enough for enterprise buyers.

I build in HTML/CSS, not only Figma. Claude, Claude Code, Codex, and related tools sit inside the workflow for research, scaffolding, code review, and iteration. The final judgment stays human: hierarchy, typography, accessibility, language, and what should ship.

Brand · Product UI · Websites · Frontend.

Jun 2025 - Present Full-time · Hybrid

Senior Visual Designer / Creative Strategy

Datamotive · Pune, India

B2B enterprise SaaS: agentless disaster recovery and cloud migration.

  • Redesigned the entire Datamotive brand from scratch: visual identity, brand guidelines v2, design tokens, and component system applied across web, marketing, and sales.
  • Built and shipped datamotive.io from the ground up: research with Claude, code with Claude Code in VS Code, deployed on Vercel, CMS on Sanity. Used Codex and Antigravity IDE to audit and improve the codebase.
  • Own all digital and print design: marketing collateral, sales decks, social, event assets, and web.
  • Built a TCO calculator that computes cross-cloud DR costs; functions as a lead converter on the website.
Dec 2023 - Apr 2025 Full-time

Senior Graphic Designer

CITTA (Lexicon Lifestyle, A Lexicon Group Enterprise) · Pune, India

  • Managed all marketplace artwork for Amazon, Flipkart, and Nykaa: listings, A+ content, banners, and video assets.
  • Produced 100+ ad campaign creatives for product launches across digital channels.
  • Designed gift box packaging for campaign SKUs alongside key label design (KLD) for core product packaging.
  • Worked across 33+ packaging designs; designed 5 from brief through to print-ready files.
  • Built an AI workflow for product image editing, eliminating routine retouching and reducing per-asset production time.
Jan 2023 - Oct 2023 Full-time

Graphic Designer

AffinityX · Pune, India

  • Produced 400+ newspaper ads in 8 months for UK/US regional print markets with 99%+ SLA compliance.
  • Standardised the team's typography system across all active client styles, reducing revision cycles and keeping output consistent at volume.
Dec 2021 - May 2022 Full-time

Media Manager

DEVSNEST · Bangalore, India

  • Motion graphics and video edits for DEVSNEST's YouTube channel.
  • Social graphics for Instagram and YouTube.
Feb 2019 - Apr 2021 Full-time

Graphic Designer

IsEqualTo Learning Systems Pvt. Ltd. · Mumbai, India

  • In-app graphics: puzzles, diagrams, quizzes, UI elements.
  • Built a 10,000+ vector asset library used across the design team.
  • Character avatars and illustrations for the app.
  • Social graphics for the brand.

Per-project breakdown

EMPLOYER TOOLS EXPERIENCE METHOD
Datamotive Claude · Claude Code · Figma · Vercel · Sanity · Codex · Antigravity In-house, ongoing Brand system → full website build → TCO calculator (lead converter) → all digital and print
CITTA Illustrator · Photoshop · InDesign Dec 2023 - Apr 2025 33+ packaging designs (5 from scratch to print) · marketplace artwork · ad campaign creatives · AI product edit workflow
AffinityX Adobe Creative Suite Jan 2023 - Oct 2023 Multiple brand style guides in parallel; daily brief-to-delivery turnaround
iSequalTo Illustrator · After Effects · Photoshop Feb 2019 - Apr 2021 Template system built once, scaled to 10K+ assets without proportional effort

CORE COMPETENCIES

Brand Identity · Packaging Design · Visual Design · Design Systems · Motion Graphics · Marketing Collateral · Social Media Design · UX/UI Design · Web Design · HTML/CSS · Creative Strategy

TOOLS & TECHNOLOGIES

  • Design: Adobe Photoshop, Illustrator, InDesign, Figma, Canva
  • Motion & Video: After Effects, Premiere Pro, Audition
  • Frontend: HTML5, CSS3, SVG, VS Code, Antigravity IDE
  • AI Tools: Claude, Claude Code, Codex
  • Web & CMS: Vercel, Sanity
  • Productivity: Microsoft Excel, Word, PowerPoint, Notion

EMPLOYED AT

Datamotive CITTA AffinityX iSequalTo Devsnest

FREELANCE CLIENTS

Eatovito Logo Design Greenleaf Radix

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