# Brand design brief

Prepared by: 
Company and website: 
Date / version: 

## Business and audience
- What do you sell?
- Who buys it, and who uses it?
- Which audience is the priority for this project?
- What should they understand or do differently?

## Reason for the project
- What is changing now?
- What works in the existing identity?
- What is inconsistent, missing or hard to use?
- Are the name, product names and positioning approved?

## Deliverables and applications
- Identity elements needed:
- Applications needed (include formats, sizes and counts):
- Templates versus finished assets:
- Must be ready for launch:
- Can follow in a later phase:
- Explicitly outside this project:

## Inputs and dependencies
- Existing brand files and guidelines:
- Approved copy and content owner:
- Photography / illustration assets and owner:
- Font or asset licences:
- Platform, print or production constraints:
- Items still awaiting a decision:

## References
List a few links. Explain what is useful or unsuitable about each.

## Team and reviews
- Person consolidating feedback:
- Final approver:
- Specialist reviewers:
- Time zone and meeting availability:
- Preferred place for files and feedback:

## Timing and budget
- Target launch date and why it matters:
- Intermediate deadlines:
- Budget range, if known:
- Flexibility in scope or delivery phases:

## Handoff to agree in the proposal
- Editable source files:
- Final exports and formats:
- Guidelines / templates:
- Walkthrough or training:
- Review rounds and scope-change process:
- Post-delivery support:

This is a planning template, not a quote or project agreement.
Created by Krushna Palwe. You may copy and adapt it for your project.
Guide: https://www.krushnapalwe.in/blog/brand-design-brief-template/
Contact: https://www.krushnapalwe.in/contact/